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Define and Explore Your Market Entry

Establishing a new network that prioritizes the best markets, has the right number and placement of initial dealerships, and builds a network that delivers you growth opportunity and customer value.
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Start Smart.

Structured evaluation prioritizes market insights and realistic volume expectations to help you focus resources where they matter most, and turn opportunities into confident, data-grounded decisions.

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Build With Precision.

Expanding beyond initial entry requires deeper analysis, smarter planning, and continuous insight to help you identify ideal future locations and create a long term footprint that supports strong sales and customer satisfaction.

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Execute Seamlessly.

Streamlined applications, contract oversight, automated check ins, and full visibility ensure every new location launches efficiently, consistently, and aligned to your brand expectations.

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CHALLENGE 1:
Where Should I Start?
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NetworkBlueprint™

A Strategic Entry Framework

Executing a National Blueprint is the essential first step for entering any new market and establishing a dealer network. It provides a data-driven, prioritized roadmap to help you focus your resources on the locations where they'll have the greatest impact. It ensures you don't waste time, money or effort building, and sets the stage for efficient, scalable network growth. 

What It Delivers:

  • Market Evaluation and Prioritization
    Evaluate and rank all potential markets based on opportunity to identify where to focus first

  • Sales Target Distribution
    Distribute national sales targets across key markets to define volume and inform store count and sizing.

  • Informed Network Planning
    Used prioritized markets and targets to request detailed network studies for the most promising areas ensuring your early investment justifies the cost.

  • Guided Network Development
    Get clear, actionable insights on the number, location, and type of dealers you need, aligning infrastructure with market opportunity, sales and customer satisfaction goals for a progressive growth plan.

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Network Study

Turning Market Opportunity into Dealer Action

Network Studies translate strategic opportunity into operational plans, helping you build a right-sized, right-placed network, creating a bridge between sustainable growth and a network that can meet sales goals.

What It Delivers:

  • Market-Specific Network Design
    Understand the unique dynamics of each market – geography, demographics, competition, and demand – to pinpoint the ideal number and placement of dealers.

  • Sales Coverage Modeling
    Align projected sales targets (from a National Blueprint) with a dealer footprint that is capable of delivering the required volume.

  • Investment Prioritization
    Focus resources on the markets that promise the highest return, so your early investments drive maximum impact.

  • Actionable Recommendations
    Know exactly where to open new locations and how to size and equip them to meet demand – no guesswork, just smart decisions.

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Forecasts & Sales Targets

Planning With A Future-Focused Eye.

When entering a new market, access to reliable data is often limited or prohibitively expensive. Our Forecasts & Sales Targets fill that gap—providing powerful, affordable insights that help you enter a market with clarity, not guesswork.

What It Delivers:

  • Market Forecasting Without the Million-Dollar Price Tag
    Access tailored market forecasts through the Urban Science® DataHub™ - skip the costly registration data and still plan with confidence.

  • Customizable Forecast Types
    We offer a range of forecast models—including powertrain, geographic, and segment-based forecasts—designed to fit your unique needs and strategic focus.

  • Sales Target Distribution
    Our granular forecasts are used to intelligently distribute national sales targets across markets, ensuring you understand what success looks like in each region and how to plan your network accordingly.

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CHALLENGE 2:
How Do I Build a Full Network?
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NetworkPlanner™

Smarter Planning Starts Here

As you move from market entry to network expansion, smarter, faster, and more data-driven decisions become critical. NetworkPlanner is Urban Science’s next-generation software platform designed to support you through every phase of your network strategy. It meets pressurized moments by turning complex data into clear, actionable insights—helping you move from market entry to expansion with speed and precision.

What it delivers:

  • Advanced Mapping & Visualization
    A powerful, map-based   interface offers real-time visibility into your dealer and competitor infrastructure, and more.

  • Interactive Analysis & Stakeholder Engagement
    Move beyond static reports and PowerPoint into dynamic, interactive planning sessions for fast progress.
  • Built-In Intelligence + Expert Support
    NetworkPlanner combines intuitive design with embedded data intelligence and expert consultancy—empowering you to act with confidence and agility.

Network Studies

Building Toward the End-State Network

Initial market entry is just the beginning. To sustain growth and strengthen your brand, you need a competitive, well-distributed dealer network. Network Studies—delivered through NetworkPlanner—help you evolve from a foundational footprint to a strategically complete network that supports sales, service, and customer satisfaction across all key markets. Don’t stall after launch—grow with purpose and build a network that reflects your long-term ambition.

What it delivers:
  • Growth-Focused Network Expansion
    Identify ideal and next-best locations to progressively build toward a competitive end-state –  whether matching benchmark brands or improving coverage
  • Multi-Objective Optimization
    Optimal Locations Studies balance three critical objectives – sales support, service needs, and customer satisfaction – to make sure your network can continuously grow. 
  • Benchmarking & Aspirational Planning
    Use leading brands as benchmarks to uncover gaps and opportunities, moving you closer to your ideal network.
  • Continuous, Data-Driven Planning
    Visualize optimal locations and KPIs, track progress, and plan next steps with NetworkPlanner – continuously refining your network with the next-best candidates.
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CHALLENGE 3:
How Do I Seamlessly Rollout and Manage My Network?
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NetworkDynamics™

Launch capabilities

 Streamline Your Dealer Network Expansion

Dealer network growth is complex—but it doesn’t have to be. Dynamics Launch simplifies the process so you can focus on strategic decisions, not administrative bottlenecks. It gives you the tools to manage candidate selection, contracts, and dealership stand-up—all in one place. Move from interest to execution with speed and clarity, while avoiding the headaches of manual submissions and fragmented workflows.

What It Delivers:
  • Streamline candidate (franchise) applications
    Collect dealership applications through a structure online interface, making it easy to evaluate financials, facility readiness, and brand alignment consistently.
  • Contract Management
    Track contract execution, status and documentation so you always know exactly where each agreement stands.
  • Action Management for Network Stand-Up
    Assign responsibilities, set due dates, and monitor progress as each dealership gets up and running – giving you full visibility into launch execution.

NetworkDynamics

Audit capabilities

 Audit Smarter.  Act with Confidence.

Entering a new market means every decision matters. Dynamics Audit gives you real-time visibility and automated compliance tools to ensure your dealer network is aligned, efficient, and ready to deliver on your brand promise—without wasted time or strained relationships. From day one, you’ll have the tools to ensure every dealer reflects your standards and supports your long-term strategy.

What It Delivers:
  • Smart, Scalable Compliance from Day One
    Verify facility readiness, brand standards, and infrastructure without relying on field visits or third-party vendors.
  • Proactive Network Management
    Trigger audits based on strategic milestones – like launches or facility buildouts – so you can stay ahead of issues and keep every dealer aligned.
  • Save Time & Costs
    Automate follow-ups and escalations to eliminate manual tracking and reduce vendor costs, freeing your team to focus on strategy.
  • Faster, Smarter Decision-Making  
    Access real-time roll-up for instant visibility into network conditions, w hyper-granular reporting to support confident decisions at every level.
  • Empowered Dealer Experience  
    Mobile-first audits reduce disruption and audit fatigue, allowing dealers to respond on their schedule for better engagement and completion rates.

Smarter action during the tough times.

Network optimization becomes especially critical in times of economic uncertainty. Challenging conditions introduce new realities—market volatility, declining sales, workforce reductions, and tighter budgets. Over a four‑year period, four major brands faced this turbulence. Two chose to partner with us to optimize their networks; two relied on instinct to ride out the storm. Here’s what happened:
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Do alternative retail formats address the changing needs of the consumer?

The world of automotive retail is evolving, and today’s consumers want to buy on their time and terms. To thrive in today’s omni-channel world, alternative retail formats may be needed to address consumer needs, create awareness, provide brand education and/or showcase brand experience in order to influence revenue growth and brand affinity, and can open additional options for representation. For maximum effectiveness, integration of these formats into the traditional network is mandatory for success to support and supplement dealer activities.
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