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MARKETVIEW™ | EV Dashboard 

Get to the heart of EV opportunity through the eyes of science.

Lead the electric vehicle market with data-driven precision using our MarketView EV Dashboard, which applies MarketView's vast industry sales* insights through an EV-focused lens to help you navigate complexities, capture market share, and drive profitability. With the addition of our industry-leading sales demand forecasting and charging station analysis, our EV Dashboard helps you balance current sales with future readiness—understanding exactly which electric vehicles consumers will want, when, and where—unlocking your potential in a fast-growing market.

*Sales data refers to vehicle unit sales and does not represent vehicle price or revenue.

MarketView EV Dashboard is your strategic command center.

Our intuitive, scientifically-driven data analysis software is designed by leading market experts to provide the most complete way to understand your market and drive market share growth. 

MarketView's EV Dashboard
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Unlock Scalable EV Growth with Data-Driven Market Strategy
Increase EV Market Share

Benchmark your EV sales performance against industry leaders and competitors. Identify growth opportunities by tracking unit sales, market share shifts, and emerging segment trends.

 

Enhance Competitive Positioning

Conduct in-depth competitive assessments by segment, model, and geography to uncover market leaders and pinpoint strategic gaps. Use these insights to refine product offerings and go-to-market strategies.

Drive Profitability with Trend Analysis

Analyze fleet adoption rates and sales trends to anticipate market movements and align production, pricing, and promotional strategies with demand.

Make Smarter, Faster Decisions

Transform complex market data into clear, actionable intelligence that supports executive decision-making and long-term planning.

INCLUDING...

The Urban Science® DataHub™

Knowing what your competitors sold yesterday informs your strategies today.

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The Urban Science® DataHub™ is the power behind MarketView in North America. It’s the only near real-time source of U.S. industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

  • Comprehensive Coverage: With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
  • Near-Real Time: Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
  • Hyper-Granular Insights: Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
  • Universal Connectivity: This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
  • Data Protection: Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
PLUS...

EV Adoption Forecasting

Unlock the future: Forecasting 10 years beyond today’s sales trends

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EV adoption presents a unique strategic challenge due to its striking geographically clustered growth patterns.

Position your EV strategy for success with our cutting-edge quarterly EV Forecast available within our EV Dashboard. This additional analysis provides unparalleled forecasting accuracy through 2035, with a 98% accuracy rating down to the DMA level, thanks to the industry’s only source of daily sales data - the Urban Science DataHub, and our expertise in retail planning.

Navigate the complexities of the EV market with confidence, making informed decisions on allocation, inventory and marketing to balance current sales with future opportunities. Our precise, adaptable forecasting allows OEMs and dealers to proactively meet consumer demands, tailoring strategies to the unique dynamics of each market and ensuring success in the fast-evolving EV landscape.

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EV Adoption Forecast
Understand exactly which types and quantities of EVs consumers will want, and when and where they'll want them.​

But while EV adoption is accelerating, charging infrastructure is not keeping pace.

According to our research:

Fewer than 1 in 5 auto buyers in the U.S., Germany, and the U.K. believe charging infrastructure will meet consumer needs within the next 3 years.

Between 63% and 68% of those same consumers cite a lack of chargers as their top concern.

41% of U.S. auto buyers report the distance they can travel on a single charge as their top barrier to purchasing an EV.

28% of German and 38% of U.K. auto buyers say they wouldn't consider a new EV brand due to insufficient charging infrastructure.

NOW INTRODUCING...

Charging Station Analysis

MarketView now closes the gap between EV performance and charging infrastructure readiness by combining the fastest EV sales data with infrastructure insights, helping you target real demand, avoid underserved areas, and invest where your EV strategy is most likely to succeed.

  • Optimize EV market expansion by aligning sales performance with charging infrastructure insights to protect market share and meet volume targets
  • Identify high-opportunity markets and reduce launch risk with data-driven visibility into EV readiness and competitive saturation
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Drive EV Market Growth with Infrastructure-Backed Intelligence:

Prioritize High-Opportunity Markets

Identify regions with strong infrastructure and EV demand to reduce time-to-revenue and avoid costly missteps.

Outmaneuver Competitors With Real-Time Insights

Monitor market saturation and performance trends to stay ahead and adapt quickly as the EV landscape evolves.

Maximize ROI Through Smarter Market Targeting

Assess on-the-ground conditions and accelerate market share by
focusing EV investments where infrastructure supports scalable,
profitable growth.

Boost Dealer Network Performance

Equip dealers with localized infrastructure and market data to guide smarter facility planning and execution.

Protect Profitability by Minimizing Risk 

Avoid underdeveloped or oversaturated markets by basing decisions on data, not assumptions.

What our clients are saying

“MarketView has been a wonderful tool with great data accuracy and insights.”
“Urban Science excels at turning complex data into clear, actionable insights to support smarter decisions.”
“Urban Science provides a terrific, customizable solution that looks at data from many angles to help us solve problems, especially in this challenging environment.”
“MarketView is intuitive, reliable, and well-designed to support all of our operational needs.”

Let us help you cut through the chaos